SI stands for super intelligence: AI assistants like ChatGPT, Gemini and Claude, plus Google's own AI answers. More and more customers ask them who to call, and they usually name just a few businesses. My job is to make sure yours is one of them.

Is SI search different from regular SEO?

Less than people think. AI answers are built from the same things Google ranks: your website, your Google Business Profile, your reviews and what other sites say about you. That's why I run one strategy for both instead of selling AI search as a separate package.

Do you only work with businesses in Woodinville?

No. The studio is in Woodinville, Washington, and I work with businesses anywhere. Most clients compete locally, in one city or across several, which is where the map pack and AI recommendations matter most.

How does the free audit work?

Type what you do and where. The tool pulls live Google Maps results to show who is King and where you rank, checks five ranking basics on your homepage, and asks Gemini which businesses it recommends. It takes about fifteen seconds and costs nothing.

How much does it cost to work with you?

There is no fixed monthly package. After a quick look at your market, I scope the work to what will actually move results and report on the KPIs that matter to you. Text, call or email and we can talk it through.

SEO consultant · Woodinville, WA

Be the King of your Local Jungle

Your local jungle is everything a customer sees when they search for what you do near you: Google, the map, the SI answer (ChatGPT, Gemini, Claude), the reviews. Somebody is King of it today. I help businesses take that spot and keep it.

Who's King? Free audit Get in touch

Est. 2016Over a decade in business, in SEO since 2010. Studio in Woodinville, Washington; clients anywhere.

Free audit

The shift

Search isn't one place anymore

A lot of customers now get their answer from a super intelligence without clicking a single link. That answer gets built from your website, your Google and Yelp listings, your reviews, and whatever other sites say about you. Most people still call it AI. It's already more than that, and I plan for where it's going, not where it's been.

Approach

Two worlds of search, one job

The old world is rankings, the map pack, and pages that earn links. The new one is SI answers, super intelligence like ChatGPT, Gemini and Claude (what most people call AI search), which are built from those same pages and reviews. I don't sell "SI optimization" as a separate package because it isn't separate work. One strategy for both worlds.

I look at the whole picture first: how your customers search, what SI already says about you, and which outside sites feed both.
There's no fixed monthly package. The work goes wherever it will actually move the needle.
I report on the KPIs that matter to you, backed by real data, measured against the competitors you actually care about, not just a list of rankings.

Services

What I do

Search visibility auditWhere you stand on Google, the map, and in SI answers from ChatGPT, Gemini and Claude, against named competitors, and what to fix first.
SI visibility and structured dataMake your business easy for SI to understand, trust and recommend: schema, clear service pages, and the outside sources SI answers pull from.
Classic and local SEORankings, Google Business Profile, reviews, content and links. The same fundamentals feed SI answers, so this work counts twice.
Ongoing growth and reportingNo fixed package. Work goes where the data says it moves results, tracked against your KPIs on Google and in SI answers, month to month.

For businesses of all kinds, from single-location shops to multi-location brands.

About · Lavender Digital, est. 2016

Jon Lavender

Lavender Digital is Jonathan R. Lavender, an SEO consultant who has worked in search since 2010 and has run Lavender Digital from Woodinville, Washington since 2016, over a decade now. The work is simple to describe: help businesses become the King of their local jungle, on Google and in SI answers, and stay there.

If you'd like a second opinion on how your business shows up, text, call or email me. A conversation is a fine place to start.

Not ready to talk yet? See who's King in your market

Call425-260-6116 Textme jon@lavenderseo.comEmail LinkedIn